Corporate Identity

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks

Hand drawing....
Learning lesson: not to hard or complicated, because this is not suitable to in ai.
And not easy to remember.

Icon that create by shape.
Imagination to fill out the shape

Nice Design with Competitor

typeface

Colour that which suitable for matching with the logo

Final art work

Basic Graphic Design

HISTORY OF GRAPHIC DESIGN
The first anthology of its kind, Graphic Design: History in the Writing (1984–2011) comprises some of the most influential published texts about graphic design history. The book documents the development of the relatively young field of graphic design history from 1983 to today, underscoring the aesthetic, theoretical, political and social tensions that have underpinned it from the beginning. Included in the anthology are texts by:Jeremy Aynsley, Steve Baker, Andrew Blauvelt, Piers Carey, François Chastanet, Wen Huei Chou, Denise Gonzales Crisp, Brian Donnelly, Johanna Drucker, Steven Heller, Richard Hollis, Robin Kinross, Ellen Lupton, Victor Margolin, Ellen Mazur Thomson, Philip B. Meggs, Gérard Mermoz, Abbott Miller, Rick Poynor, Martha Scotford, Catherine de Smet, Teal Triggs, Massimo Vignelli and Bridget Wilkins



The role of graphic designer

The job description of a Graphic Designer is a job title that is quite broad and can designate many different roles. It’s a field that is always evolving and is required to keep up with demand, styles, trends, and advancements in technology. Standards become obsolete, software progresses, techniques change and the only thing designers can depend on are the foundations of what has worked in the past, and follow the key principles to be applied to the prevailing modernizations of today.

Graphic Designers perform a multitude of services to solve much more than just visual communication problems. Graphic designers can frequently be found practicing in corporate identity, poster design, brochures, magazine layouts, billboards, and wayfinding, all primary print industry. The work of a graphic designer has prominently evolved to include more websites, motion graphics, app. development, branding strategies, and social media advertisements. This, in turn, pushes designers to think outside the box and to adapt to new movements and take on jobs and opportunities that previously were not available..

LogoAt its start, the design process unfolds as collaboration between client and designer. When a client needs a logo designed, for example, he/she finds a freelancer or an agency, supplies information about his/her product or company (usually in a design brief) and the designer works with this information. There are certain technical pieces of information a designer should know in a logo design project. The designer then can incorporate the appropriate product specs to the design.

10 Important Things to Set Product

• Name of the product/company
• Description or what it does
• Industry
• Company Values
• Brand History
• Slogan
• Competitors
• Differentiators
• Target audience

Corporate of graphic design
 

Combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Unlike corporate image (which is 'in there' changeable mental impression), corporate identity is 'out there' sensory-experience conveyed by things such as buildings,  logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporate-identity is either strong or weak (not positive, negative, or neutral like a corporate image) and is more or less permanent unless changed deliberately. The identity of Apple computer, for example, as an innovative  firm has survived almost intact over about 30 years. But its image as a successful business has dimmed and brightened several times during the same period. 






Advertisement 
Advertising is a non-personal form of promotion that is delivered through 
selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.


Book design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book.


Brochure
Brochure is a paper folded in thirds and has information on a certain place

• A good brochure helps represent your business. If it is done professionally, then people will walk away with a good idea of your business.

   It helps your potential customers to learn more about your business.

• You can use them as marketing tools to gain new business.
• Brochures can help you to spread the word about your business. People may not know about your business, but that can all change with a brochure.
  
  BillboardBillboards are the oldest mass medium. The first standardized posters appeared in the 19th century and, not surprisingly, the medium has adapted over time. What was once a poster on the side of a building became a freestanding, purpose-built billboard. Hand painting on a sign became printed paper pasted on the board. Paper and paste is giving way to computer-generated images on plastic substrates. Today, the next generation of billboards is digital.
  
  product packagingFrom the determination of materials and sizing to layout concepts to final printed packaging, Sire Advertising provides a variety of clients with innovative new ways to display their merchandise. Customers which have benefited from our packaging experience include farming companies, wall protection manufacturers, communications specialists, and apparel manufacturers.
  
  
  PostersMany people would argue that poster advertising is a dying art form, but it can be very effective in some industries. Poster advertising is most commonly used in entertainment to inform the public of the latest act or event held at a popular arena. Grocery stores and politicians may also use posters to advertise. Poster advertising is effective in attracting visitors walking or driving in a high-traffic area.
  
  Greeting cards
  
  When the designs are approved to for production, graphic artists and technical production assistants are key to translating original artwork and scrawled words into a pleasing, coordinated product that can be mass produced.Graphic designers might re-size artwork to make it fit a card, add color underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The graphic designers must understand the capabilities of the printing machines and use only those numbers of colors that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for further development. When approved, all the specifications for the approved card—everything from the illustration on the front to  and price on the back—are scanned or input onto a computer disk and sent to the printer.
  

element and principle of design 

• Line- A mark made with length and direction.  In terms of art, line can be described as a moving dot.  Line is perhaps the most basic element of drawing.
  

  • Lines can be used to divide space and direct the viewers eyes.
  • Lines can be used to separate content.
  • Lines direct the flow of content.
  • Can be used to create emphasis on a specific area of your work.

  
  
  

  Shape- an element of art that is a two-dimensional area that is defined in some way.  A shape may have an outline around it or you may recognize it by its area.

  Geometric shapes- precise shapes that can be described using mathematical formulas.  Ex. Circle, square, triangle, oval, rectangle, parallelogram, trapezoid, pentagon, pentagram, hexagon, and octagon.
  
  Value- The degree of lightness and darkness. Element of art associated with the darkness or lightness of a color
  

  
  Mass- Mass is one of the basic elements of design. Mass equals  to size. Each piece you create has a physical mass. Additionally, each element within the design have their own mass relative to the whole piece. Part of working with mass in desktop publishing is understanding how we measure the various parts of a design such as paper, type, and images.

  
  
  Texture- An obvious and important element in a painting. To save confusion it can be broken into two parts.
  Physical Texture is the texture you can actually feel with your hand. The build up of paint, such as layering of collage . All the things that change the nature of the papers surface.
  Visual Texture is the illusion of physical texture, created with the materials we use. Paint can be manipulated to give the impression of texture.
  
  

Color_An interesting element of graphic design because it can be applied to any other element, changing it dramatically. It can be used to make an image stand out, to show linked text on a website, and to evoke emotion. Graphic designers should combine their experience with color with an understanding of color theory.

• 
  Pattern-A regular arrangement of alternated or repeated elements(shapes,line, colors)or motifs.
  Contrast - the juxtaposition of different elements of design.
  （For example: rough and smooth textures,dark and white value）
  in order to highlight their differences and creative visual interest, or focal point 
  
  Emphasis-Special attention given to one part of art(For example, dark shape in a light composition) Emphasis  can be achieved through placement, contrast, color, size, repetition...
  relates to focal point .
  Proportion-The relationship between objects with respect to size, number ,and so on, including the relation between parts of whole.
  
  Harmony-The arrangement of element to give the viewer the feeling that all the parts of the piece form a coherent whole.
  Balance- A feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create impression of equality in weight or importance.
  
  
  
  Rhythm/movement- The use of recurring element to direct the movement of the eye through the artwork. There are rhythm:random, regular , alternating , progressive and flowing.The way the elements are organized to lead the eye to the focal area. Movement can be directed for example, along edges and by means of shape and color.
  Final
  Typography
  LOVE IS LIKE A ROSE
  THE THORNS ACTS LIKE LOCKS
  BINDING TWO AS ONE
  YET IT IS FRAGILE ENOUGH TO BE CRUSH BY A GRIP

Branding Design

Interactive multimedia

What is interactive multimedia ?

Interactive multimedia designed is committed to the development of both creative thinking and technical proficiency in the field. Interactive Multimedia include Introduction to Electronic Media; Typography; Electronic Illustration; Electronic Imaging; Web Design; Advanced Web Design; Video and Animation; and Multimedia Design.it's now just isolated on interactive devices, such as computers, netbooks, tablets, phones, which can be iPhones, Androids, Blackberrys and the others smart phone.

Interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals—what is often called user-centered design. Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. Graphic design may be utilized to support its usability. The design process must balance technical functionality and visual elements.


shape is any drawing that you make on your working space with any of the drawing tools, you can tell something is a shape if when you select it you see some type of mesh on it, with this type of object you can only create a shape tween and not a motion tween.

Shape tweens directly change an object's shape and/or color over a series of frames from the first keyframe to the second. This produces a fluid morphing effect. For a smooth transition from Keyframe A to Keyframe B, shape hints can be used to guide the tween during the animation. For example, putting a shape hint on a character's hand in both keyframes can prevent the hand from morphing into a part of the shoulder. Shape tweens can only be used on shapes that haven't already been converted into a symbol, or on shapes edited directly within symbols.

Motion tweens are used to animated and transform a symbol with a shape inside of it. Motion tweens are used most often to translate, scale, and rotate a symbol for an animation. There are different kinds of motion tweens which include movie, graphic, and button tweens. Graphic tweens are useful for quickly switching between two keyframes within the symbol with different shapes in them, to change things such as facial expressions, positions, and more.

5 example of Interactive
http://www.fashionbyfeelings.com/#/find
http://www.guidetotheappgalaxy.com/
http://www.worldofmerix.com/
http://www.atombicycles.com/customize/

http://ff0000.com/

3D Design Fundamentals

Clay

Plasticine Clay – Plasticine clay is colored, oil-based clay. It’s what most of use think of when we think of modeling clay. Because it is oil-based, it will not dry out. Most plasticine clay is labeled as non-toxic, but I wouldn’t recommend using it with smaller children. It’s also pricey. If you are considering a larger sculpture, then plasticine clay may “break the bank”. But for smaller sculptures, maquettes, or just playing around, plasticine may be the way to go.

Polymer Clay – Polymer clay is actually PVC. Liquid is added to make it pliable enough to be formed and shaped. Pigment is added to the clay to give it its color and it comes in a wide variety of them. The more you work the polymer clay, the easier it is to work with. Small or weak hands may have some problems manipulating this modeling material when they first start working with it. Polymer clay can be baked in the oven to fix it into shape. This makes it a popular material for making small pieces of jewelry. Polymer clay, however is the most expensive modeling material on this list. You are pretty much limited to small sculptures with this material.

Air Dry Clay – There are a few companies that make air dry “clay”. Each of these products vary greatly in quality and price. For children, your best bet may be with Crayola Air Dry Clay. It’s very inexpensive, non-toxic, and can be painted when its dry. For more developed artists, AMACO Marblex Self-Hardening clay may be the way to go. It’s relatively inexpensive and can result in professional results.

Sculpture by henry moore

Double Oval, 1966, Henry Moore Foundation

Two Piece Reclining Figure No. 5, bronze, (1963–64),


Henry Spencer Moore  (30 July 1898 – 31 August 1986) was an English sculptor and artist. He was best known for his semi-abstract monumental bronze sculptures which are located around the world as public works of art.
 He became well-known through his carved marble and larger-scale abstract cast bronze sculptures, and was instrumental in introducing a particular form of modernism to the United Kingdom.
 His ability in later life. He became well-known through his carved marble and larger-scale abstract cast bronze sculptures, and was instrumental in introducing a particular form of modernism to the United Kingdom.




Sculpture by SYED AHMAD JAMAL

The "Growth" is a twenty slabs arranging in a low profile to the 'Tumpal' "Shape Pointing" upwards which symbolize the dynamic growth of the ASEAN region during the first 20 years.Dato Syed Ahmad Jamal, the Malaysian National Art Laureate, has won acclaim and prizes locally and internationally. He won 1st prize in the Johor Art exhibition (1950), Summer Competition - Chelsea School of Art London (1954), Federation Art Competition - Kuala Lumpur (1962), and the National Bank of Malaysia Mural Competition. Dato' Syed Ahmad Jamal has contributed greatly towards Malaysian Art - in his teachings, writing and role as art curator, his service as as board member and committee members of art related organistions, particularly that of the Malaysian National Art Gallery. For his vast contribution, Dato Syed Ahmad Jamal was awarded the National Art Award in 1995 by the Malaysian Government, which honours him as a National Artist.