HISTORY OF GRAPHIC DESIGN
The first anthology of its kind, Graphic Design: History in the Writing (1984–2011) comprises some of the most influential published texts about graphic design history. The book documents the development of the relatively young field of graphic design history from 1983 to today, underscoring the aesthetic, theoretical, political and social tensions that have underpinned it from the beginning. Included in the anthology are texts by:Jeremy Aynsley, Steve Baker, Andrew Blauvelt, Piers Carey, François Chastanet, Wen Huei Chou, Denise Gonzales Crisp, Brian Donnelly, Johanna Drucker, Steven Heller, Richard Hollis, Robin Kinross, Ellen Lupton, Victor Margolin, Ellen Mazur Thomson, Philip B. Meggs, Gérard Mermoz, Abbott Miller, Rick Poynor, Martha Scotford, Catherine de Smet, Teal Triggs, Massimo Vignelli and Bridget Wilkins
The role of graphic designer
The job description of a Graphic Designer is a job title that is quite broad and can designate many different roles. It’s a field that is always evolving and is required to keep up with demand, styles, trends, and advancements in technology. Standards become obsolete, software progresses, techniques change and the only thing designers can depend on are the foundations of what has worked in the past, and follow the key principles to be applied to the prevailing modernizations of today.
Graphic Designers perform a multitude of services to solve much more than just visual communication problems. Graphic designers can frequently be found practicing in corporate identity, poster design, brochures, magazine layouts, billboards, and wayfinding, all primary print industry. The work of a graphic designer has prominently evolved to include more websites, motion graphics, app. development, branding strategies, and social media advertisements. This, in turn, pushes designers to think outside the box and to adapt to new movements and take on jobs and opportunities that previously were not available..LogoAt its start, the design process unfolds as collaboration between client and designer. When a client needs a logo designed, for example, he/she finds a freelancer or an agency, supplies information about his/her product or company (usually in a design brief) and the designer works with this information. There are certain technical pieces of information a designer should know in a logo design project. The designer then can incorporate the appropriate product specs to the design.
10 Important Things to Set Product
- Name of the product/company
- Description or what it does
- Industry
- Company Values
- Brand History
- Slogan
- Competitors
- Differentiators
- Target audience
Corporate of graphic design
Advertisement
Advertising is a non-personal form of promotion that is delivered through
selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.
Book design
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book.
Brochure
Brochure is a paper folded in thirds and has information on a certain place
A good brochure helps represent your business. If it is done professionally, then people will walk away with a good idea of your business.
It helps your potential customers to learn more about your business.
- You can use them as marketing tools to gain new business.
- Brochures can help you to spread the word about your business. People may not know about your business, but that can all change with a brochure.
BillboardBillboards are the oldest mass medium. The first standardized posters appeared in the 19th century and, not surprisingly, the medium has adapted over time. What was once a poster on the side of a building became a freestanding, purpose-built billboard. Hand painting on a sign became printed paper pasted on the board. Paper and paste is giving way to computer-generated images on plastic substrates. Today, the next generation of billboards is digital.
product packagingFrom the determination of materials and sizing to layout concepts to final printed packaging, Sire Advertising provides a variety of clients with innovative new ways to display their merchandise. Customers which have benefited from our packaging experience include farming companies, wall protection manufacturers, communications specialists, and apparel manufacturers.
PostersMany people would argue that poster advertising is a dying art form, but it can be very effective in some industries. Poster advertising is most commonly used in entertainment to inform the public of the latest act or event held at a popular arena. Grocery stores and politicians may also use posters to advertise. Poster advertising is effective in attracting visitors walking or driving in a high-traffic area.
Greeting cards
When the designs are approved to for production, graphic artists and technical production assistants are key to translating original artwork and scrawled words into a pleasing, coordinated product that can be mass produced.Graphic designers might re-size artwork to make it fit a card, add color underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The graphic designers must understand the capabilities of the printing machines and use only those numbers of colors that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for further development. When approved, all the specifications for the approved card—everything from the illustration on the front to and price on the back—are scanned or input onto a computer disk and sent to the printer.
BillboardBillboards are the oldest mass medium. The first standardized posters appeared in the 19th century and, not surprisingly, the medium has adapted over time. What was once a poster on the side of a building became a freestanding, purpose-built billboard. Hand painting on a sign became printed paper pasted on the board. Paper and paste is giving way to computer-generated images on plastic substrates. Today, the next generation of billboards is digital.
product packagingFrom the determination of materials and sizing to layout concepts to final printed packaging, Sire Advertising provides a variety of clients with innovative new ways to display their merchandise. Customers which have benefited from our packaging experience include farming companies, wall protection manufacturers, communications specialists, and apparel manufacturers.
PostersMany people would argue that poster advertising is a dying art form, but it can be very effective in some industries. Poster advertising is most commonly used in entertainment to inform the public of the latest act or event held at a popular arena. Grocery stores and politicians may also use posters to advertise. Poster advertising is effective in attracting visitors walking or driving in a high-traffic area.
Greeting cards
When the designs are approved to for production, graphic artists and technical production assistants are key to translating original artwork and scrawled words into a pleasing, coordinated product that can be mass produced.Graphic designers might re-size artwork to make it fit a card, add color underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The graphic designers must understand the capabilities of the printing machines and use only those numbers of colors that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for further development. When approved, all the specifications for the approved card—everything from the illustration on the front to and price on the back—are scanned or input onto a computer disk and sent to the printer.
element and principle of design
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Line- A mark made with length and direction. In terms of art, line can be described as a moving dot. Line is perhaps the most basic element of drawing.
- Lines can be used to divide space and direct the viewers eyes.
- Lines can be used to separate content.
- Lines direct the flow of content.
- Can be used to create emphasis on a specific area of your work.
Shape- an element of art that is a two-dimensional area that is defined in some way. A shape may have an outline around it or you may recognize it by its area.
Geometric shapes- precise shapes that can be described using mathematical formulas. Ex. Circle, square, triangle, oval, rectangle, parallelogram, trapezoid, pentagon, pentagram, hexagon, and octagon.
Value- The degree of lightness and darkness. Element of art associated with the darkness or lightness of a color
Mass- Mass is one of the basic elements of design. Mass equals to size. Each piece you create has a physical mass. Additionally, each element within the design have their own mass relative to the whole piece. Part of working with mass in desktop publishing is understanding how we measure the various parts of a design such as paper, type, and images.
Texture- An obvious and important element in a painting. To save confusion it can be broken into two parts.
Physical Texture is the texture you can actually feel with your hand. The build up of paint, such as layering of collage . All the things that change the nature of the papers surface.
Visual Texture is the illusion of physical texture, created with the materials we use. Paint can be manipulated to give the impression of texture.
Line- A mark made with length and direction. In terms of art, line can be described as a moving dot. Line is perhaps the most basic element of drawing.
- Lines can be used to divide space and direct the viewers eyes.
- Lines can be used to separate content.
- Lines direct the flow of content.
- Can be used to create emphasis on a specific area of your work.
Shape- an element of art that is a two-dimensional area that is defined in some way. A shape may have an outline around it or you may recognize it by its area.
Geometric shapes- precise shapes that can be described using mathematical formulas. Ex. Circle, square, triangle, oval, rectangle, parallelogram, trapezoid, pentagon, pentagram, hexagon, and octagon.
Value- The degree of lightness and darkness. Element of art associated with the darkness or lightness of a color
Mass- Mass is one of the basic elements of design. Mass equals to size. Each piece you create has a physical mass. Additionally, each element within the design have their own mass relative to the whole piece. Part of working with mass in desktop publishing is understanding how we measure the various parts of a design such as paper, type, and images.
Texture- An obvious and important element in a painting. To save confusion it can be broken into two parts.
Physical Texture is the texture you can actually feel with your hand. The build up of paint, such as layering of collage . All the things that change the nature of the papers surface.
Visual Texture is the illusion of physical texture, created with the materials we use. Paint can be manipulated to give the impression of texture.
Value- The degree of lightness and darkness. Element of art associated with the darkness or lightness of a color
Mass- Mass is one of the basic elements of design. Mass equals to size. Each piece you create has a physical mass. Additionally, each element within the design have their own mass relative to the whole piece. Part of working with mass in desktop publishing is understanding how we measure the various parts of a design such as paper, type, and images.
Texture- An obvious and important element in a painting. To save confusion it can be broken into two parts.
Physical Texture is the texture you can actually feel with your hand. The build up of paint, such as layering of collage . All the things that change the nature of the papers surface.
Visual Texture is the illusion of physical texture, created with the materials we use. Paint can be manipulated to give the impression of texture.
Color_An interesting element of graphic design because it can be applied to any other element, changing it dramatically. It can be used to make an image stand out, to show linked text on a website, and to evoke emotion. Graphic designers should combine their experience with color with an understanding of color theory.
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Pattern-A regular arrangement of alternated or repeated elements(shapes,line, colors)or motifs.
Contrast - the juxtaposition of different elements of design.
（For example: rough and smooth textures,dark and white value）
in order to highlight their differences and creative visual interest, or focal point
Emphasis-Special attention given to one part of art(For example, dark shape in a light composition) Emphasis can be achieved through placement, contrast, color, size, repetition...
relates to focal point .
Proportion-The relationship between objects with respect to size, number ,and so on, including the relation between parts of whole.
Harmony-The arrangement of element to give the viewer the feeling that all the parts of the piece form a coherent whole.
Balance- A feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create impression of equality in weight or importance.
Rhythm/movement- The use of recurring element to direct the movement of the eye through the artwork. There are rhythm:random, regular , alternating , progressive and flowing.The way the elements are organized to lead the eye to the focal area. Movement can be directed for example, along edges and by means of shape and color.
Final
Typography
LOVE IS LIKE A ROSE
THE THORNS ACTS LIKE LOCKS
BINDING TWO AS ONE
YET IT IS FRAGILE ENOUGH TO BE CRUSH BY A GRIP
Pattern-A regular arrangement of alternated or repeated elements(shapes,line, colors)or motifs.
Contrast - the juxtaposition of different elements of design.
（For example: rough and smooth textures,dark and white value）
in order to highlight their differences and creative visual interest, or focal point
Emphasis-Special attention given to one part of art(For example, dark shape in a light composition) Emphasis can be achieved through placement, contrast, color, size, repetition...
relates to focal point .
Proportion-The relationship between objects with respect to size, number ,and so on, including the relation between parts of whole.
Harmony-The arrangement of element to give the viewer the feeling that all the parts of the piece form a coherent whole.
Balance- A feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create impression of equality in weight or importance.
Rhythm/movement- The use of recurring element to direct the movement of the eye through the artwork. There are rhythm:random, regular , alternating , progressive and flowing.The way the elements are organized to lead the eye to the focal area. Movement can be directed for example, along edges and by means of shape and color.
Typography
LOVE IS LIKE A ROSE
THE THORNS ACTS LIKE LOCKS
BINDING TWO AS ONE
YET IT IS FRAGILE ENOUGH TO BE CRUSH BY A GRIP
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